How to read a Go / No-Go score
What each of the four signals means, and why a Go is a reason to test, not a promise.
A product score is only useful if you know what went into it. Drop2Launch builds every score from four signals, and the verdict comes from all four together.
Demand: is interest rising?
We look at search interest over the last 90 days. A product that is climbing steadily is a better bet than one that spiked last week. A spike often means you are seeing the end of a trend, not the start.
Competition: how crowded is it?
This counts the advertisers running ads for the product and the stores already selling it. High demand with high competition usually means expensive ads and thin margins. High demand with few advertisers is the gap you are looking for.
Margin: what is left for you?
Margin is the selling price minus product cost, shipping, payment fees, and a realistic ad cost per order. If the margin only works when ads are unusually cheap, it does not work.
Risk: what could get you stopped?
Trademark lookalikes, health claims that ad platforms reject, and fragile or oversized items with high return rates. One serious flag can outweigh three good signals.
What a Go means
A Go means the odds are in your favour, so the product is worth a small, controlled test. It is not a guarantee. A No-Go means the odds are against you, and the reasons are listed so you can judge them yourself. Either way, you make the final call.
Next: the full product-check guide.
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