How it works
From "I found a product" to "boost or kill" in five steps.
Follow one product through the whole flow. Each step below shows the screen you'd use, with example data.
Launches/ Portable Baby Feeder / Trend ranking
Example dataRank · productMargin · our score
1
Portable Baby Feeder▲ 38% this week
$18.40862
Pet Hair Roller▲ 24% this week
$12.10783
Under-Desk Foot Hammock▲ 19% this week
$9.80714
Posture Corrector Brace▲ 6% this week
$11.20415
Galaxy Star Projector▼ 4% this week
$4.103486launch score
Go
Portable Baby FeederDemand rising, few advertisers, healthy marginDemand82
Competition41
Margin$18.40
RiskLow
Layout
UrgencySocial proofProblem / solutionBefore / after
TitleWritten
Description and benefitsWritten
FAQWritten
Feed anywhere, without the mess$39.00Add to cart
Script
Hook0–3s · "Feed anywhere. No mess, no bottles to juggle."
ReadyDemo3–16s · One hand, one twist, ready to feed
ReadyCall to action16–24s · Shop now at your store
ReadyFormat9:16 vertical, 24 seconds
StyleUGC, handheld, voice-over
Variants3 hooks to test
AI UGC · 0:24
Feed anywhere. No mess.
CreativeUGC video, 24s, with copy and headline Attached
Ad accountYour Meta ad account Connected
Placements
Facebook FeedInstagram FeedReelsStories
AudienceParents, 24–40, United States
Daily budget$20.00
Kill lineStop if there's no sale by $40 of spend
Scale lineBoost when ROAS stays above 2.0 for 3 days
Spend$150
Revenue$390
ROAS2.6×
Profit$142
Profit per day, last 7 days
Boost this ad
ROAS has stayed above your 2.0 scale line for 3 days. Raise the daily budget from $20 to $24.
Boost +20%HoldKill
Video A · Feed anywhereROAS 2.6 · 10 orders
BoostVideo B · The 2 a.m. feedROAS 1.4 · 3 orders
HoldVideo C · Bottle bagROAS 0.6 · 1 order
KillMost tools stop after the product or the page. Drop2Launch stays with you until the product makes money, or tells you honestly that it won't.
Your turn
Boost, hold, or kill? Make the call on three ads, then see ours.
Before you start
What you need. Less than you'd think.
- A product idea, name, or linkStep 1
- A Shopify store, to publish pages and track profitStep 2
- A Meta ad account, to run ads on Facebook and InstagramSteps 4 and 5
You can check products and compare suppliers without a store. Connect the rest when you reach that step.
Your next product deserves a second opinion.
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